Staff Infinity's Four Quarter Rule
The following is assistance on how to divide your time when building an MLM business, where to apply yourself, how much time is needed and what to do.
The first thing you will need is four (4) quarters and a piece of paper. Put the four quarters on a table. Each quarter represents 25% of your time, but before we move forward, you must first write down how many hours a week you will be working your business. As an example, if you wrote down 10 hours a week, each quarter would represent 2.5 hours. If you wrote down 20 hours a week, each quarter would represent 5 hours.
There are
four segments in developing your business:
1. Prospecting
2. Follow up
3. Training
4. Admin work (sending emails, communications, and keeping yourself
organized)
Here is where people fail: Time spent applying the incorrect exercise which leads to a lack of results, not knowing what to do which leads to a lack of results. So keep in mind that you must know where you are going in order to attain what you are working for!
Now, look at your 4 quarters: One quarter represents prospecting; another represents follow up; the third represents training; and the last represents admin work. The most unproductive of these 4 quarters is the last one, admin work. It does not require speaking to new people, you can do admin work early in the morning, late at night, compose emails, become very sophisticated and fool yourself into thinking you are busy but yet, at the end of the week, results indicate otherwise.
So, what are you going to do? The first quarter represents prospecting and this is where you need to spend most of your time, at least in the beginning. The formula is simple: Take the hours a week you are committed to working your business and divided by 4. If you don't have training to do then add 25% back into quarter number 1 and 2. What do you get? - 50% of your time is in prospecting and 50% of your time is in follow up.
Going back to the example of time: If you are working your business 10 hours a week, 5 hours should be dedicated to prospecting and 5 hours should be dedicated to follow ups. If you are working your business 20 hours a week, 10 hours should be dedicated to prospecting and 10 hours dedicated to follow ups.
This is not a scenario of a perfect world but rather, how to apply yourself in order to arrive at appropriate results. The hardest thing to do is the most important thing to do, and that is – you need customers! If you and I were to open a business downtown, spend all the money and time preparing and didn't have any customers, we would go out of business.
The Four Quarter Rule is only a guide. Only you can keep yourself from applying efforts in the wrong area but sometimes people don't know what to do nor do they ask questions because they don't know what to ask, therefore, they do nothing. You can't assume people will engage without proper instructions and that is where Staff Infinity comes in!
If you will keep track of your hours, how your time is being spent will dictate your next steps.
Spend your Four Quarters with discretion.